Does My (Therapy) Business Need a Blog?
You may have just sighed silently or maybe out loud at the thought of blogging. You’re already thinking of how hard it will be and the hundreds of other things that you have on your plate. Is it even worth your time? Who reads blogs anyways? Well the answer may surprise you. According to LinkedIn, 77% of internet users read blogs. That’s right, more than three quarters of all internet users are reading the things that most us don’t want to make time for.
So, how do you get started? Well, it’s important to remember that authenticity and value are key. Your audience wants real and valuable information. They can spot insincere or low-quality content from a mile away, so providing real value with each post is essential. By addressing the burning questions and concerns of your audience with honesty and expertise, you can build a loyal following that keeps coming back for more. In fact, start by making a list of all the questions your clients could ever possibly ask and that will give you a great starting place for quite a few blog topics.
You may have considered blogging for your business, but been turned off by it because of the work it takes to create content. It’s true that blog writing can be time consuming, but that doesn’t mean that it’s not worth it, and that also doesn’t mean that there aren’t ways around the time crisis. There are so many things that you do for your practice that are time consuming, but you do them because they help your clients, they bring traffic to your clinic, and because they grow your practice. A blog does all of those which is why it’s so worth it to write the posts. Aside from creating a list of content from your clients’ questions, you can always hire out. It’s not as expensive as you may think, and there are so many qualified writers and teams who are more than qualified to help you get up and running.
3 Reasons You Need a Blog
Now that you know how to get started, let me tell you 3 reasons that blogging can help your business thrive so that you have the motivation to make time for this incredible tool.
1. Blogging Will Turn You Into a Thought Leader
You are the expert, and you know how to help others. It’s time to let the world know just how much you know! Blogging is a great way to show off your knowledge and position yourself as a thought leader in your industry. By consistently sharing helpful and unique insights, you can establish trust with your readers and show them that you know your stuff. With more than 77% of internet users reading blogs, imagine how many people you can reach! Who knew that a little old blog could have such a big impact?
2. Blogging Will Drive More Traffic to Your Website
A huge benefit to blogging is its ability to boost your website’s visibility and attract more visitors. In fact, “71% of [people who have blogs] say SEO is the most important source of traffic.” So it stands to reason that having a blog will increase traffic to your website.. And what’s even better is that by publishing regular blog posts, you are automatically creating content for your social media accounts as well! It’s like killing two birds with one stone, except you don’t actually have to throw any stones. Everybody loves engaging with interesting content on social media, so why not put your own content out there for the world to see?
3. Blogging Will Build Your Community
Have you ever longed to be a part of a group that has experts about your interests who can talk intelligently about things you care about? Imagine how parents of children with autism feel, or people with emotional health difficulties. People naturally want to be a part of a community and you can give that to them! By crafting content that speaks to the unique needs and concerns of your readers, you can establish a connection that goes beyond the typical client-therapist dynamic. Offer valuable insights and advice through your blog posts and you will, in turn, build rapport with potential clients who may be more likely to reach out to a professional with whom they feel a sense of connection and familiarity. By consistently creating content that resonates with your audience and fosters a sense of community, you can build a loyal following and establish your business as a go-to resource for those seeking support.
One Final Plea
Blogging can be a game-changer for your therapy business. Yes, it can be time-consuming and overwhelming to constantly create high-quality content, but it’s totally worth it. By regularly blogging, you’re showing your expertise, building trust with your audience, and improving your search engine rankings. And the best part? You’re helping the people you care about so much– your clients. By engaging with your readers through your blog and social media, you’re creating a community and making a difference in people’s lives. So, don’t be afraid to start blogging and see the positive impact it can have on your therapy business. Have any questions? We are here to help!