by Heather Jensen | Sep 9, 2024 | Marketing
I’ll be the first to admit it: sometimes marketing can be just plain overwhelming. It can be confusing, expensive, and at times, it feels like a never-ending rabbit chase. There are the pressures from others, the constant push to adopt certain marketing strategies,...
by Heather Jensen | Aug 26, 2024 | Marketing
When it comes to running your own business, there seems to be an elephant in the room– And it’s a big elephant, let me tell you. It’s name is marketing. It’s a topic that often sparks frustration and confusion, and it might seem like a painful subject. But rest...
by Heather Jensen | Aug 12, 2024 | Marketing
Michael Porter got it right when he said, “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.” Easier said than done, right? With the increasing need for...
by Heather Jensen | Jul 29, 2024 | Marketing
Hello! It’s been too long! We are happy to have you back with us. Welcome to another– and final exciting exploration of brand archetypes. If you’ve been following along, we’ve already journeyed through the Control Archetypes and the Risk Archetypes, as well as the...
by Heather Jensen | Jul 15, 2024 | Marketing
Aaaaaaand we’re back! Welcome to our exhilarating journey through the fascinating world of brand archetypes! If you missed our previous blog post, we took a deep dive into the Control Archetypes: the Caregiver, Ruler, and Creator. These powerful archetypes use...
