How Much Control Does Your Brand Demand?

How Much Control Does Your Brand Demand?

Welcome back to our exciting deep dive into the brand archetypes! In our previous blog post, we went into detail on the Archetypes of Belonging: the Jester, Everyguy/Everygal, and Lover—charming archetypes of branding that evoke a sense of belonging, playfulness, and...
How to Rank #1 in Google Search Results?

How to Rank #1 in Google Search Results?

You’re on your mobile device and decide to “Google it.” Ask yourself, what’s the link you’re most likely to click? Is it the first link or are you going to scroll to the bottom of the page? I know, rhetorical question. Let me give you an idea of why ranking #1 is the...