Copywriters: To Hire or Not to Hire?
That is the question, isn’t it? Here’s another question for you. Do you ever feel like you’re writing the same blog posts, social media content, or other copy over and over again and can’t come up with something interesting? As a therapy business, creating engaging content that resonates with your audience is incredibly valuable. But, if you’re not interested in reading it, then who is? It’s important to communicate your message effectively and with intrigue, reach a wide audience, and establish your expertise in the industry. That sounds like a lot of pressure, right? This is where a copywriter comes in– or not.
In this blog post, we’ll explore the pros and cons of using a copywriter for your therapy business blog, website, or wherever you give information to your potential clients. While the cost of hiring a copywriter and finding the right fit can be a hurdle, the benefits of having high-quality, engaging content created by an expert in the field might be well worth the investment. A professional copywriter can save you time and effort, provide expertise, and drive traffic to your website. However, it’s important to consider the potential downsides, such as feeling disconnected from your work or encountering unprofessional behavior. But that’s enough of a sneak peek. Let’s get right to the good stuff.
Pros
If you’re considering hiring a copywriter for your business, there are several compelling reasons to do so. Professional copywriters bring a wealth of expertise and experience to the table and can help you create high-quality content that resonates with your target audience and drives traffic to your website. We are going to talk about the top 3 reasons that a copywriter could write for you. Get it?
1. The Work is Done For You
Perhaps the biggest advantage of using a copywriter is that they take care of the work for you. This frees up your time to focus on other areas of your business and ensures that you have a steady stream of high-quality content, thus saving you time, which ultimately means that you are saving money.
2. They Are Experts
Just as Steve Jobs knows his way around a computer better than most, professional copywriters know their way around creating highly engaging content. Copywriters have the skills and experience needed to create content that engages your audience and drives traffic to your website. Not only this but as an added benefit, they usually know how to optimize content for search engines.
3. Professionalism and Consistency
A professional copywriter can help maintain the tone and voice of your brand across all your marketing efforts, ensuring that your business comes across as credible and trustworthy. They can also make sure that your blog and social media are consistently updated with fresh and relevant content. Something that would take hours and hours out of your day can automatically be done for you.
Cons
Now, I won’t pretend that hiring a copywriter is the perfect situation for every allied health business because it might not be. Here are a couple of things to look out for when considering hiring a copywriter.
1. Cost
You probably guessed this one on your own. The most obvious downside to hiring a copywriter is the cost. Professional copywriters can be expensive, and the fees can quickly add up– especially if you require a lot of content. It’s important to look at a copywriter as an investment in your own marketing. So, if you aren’t seeing a return on investment by way of new prospects, a fuller schedule, etc., it may not be worth it for you.
2. Finding a Copywriter
“Hardworking business owner in search of even harder working copywriter.” Sound about right? Finding a copywriter that is the right fit for your business can be an arduous process. You will need to invest time in researching and vetting potential candidates to ensure they have the skills and experience you need. Along with this comes the fact that some people are just not as responsive as you may hope for throughout the hiring process, they may not be totally reliable when it comes to deadlines, and they may have a different way of thinking than you do.
3. Feeling Disconnected From Your Work
Adding to that last point, hiring an outside copywriter means that they may not have the same level of understanding of your business as you do. This can result in content that feels disconnected from your brand or doesn’t vibe with your target audience. This is a big thing to look out for, but it can be assuaged with a watchful eye as you review their work closely. In addition to keeping a watchful eye, you should realize that there may be an initial learning curve, but a good copywriter will learn about your business, writing style, and should improve over time.
The Choice is Yours
While there are pros and cons to hiring a copywriter for your business, ultimately, the decision should be based on your individual needs and priorities. On the one hand, a professional copywriter can bring valuable expertise and experience to the table, save you a ton of time and effort, and help you connect with your audience. But, on the other hand, it also comes with a cost and requires finding the right person for the job. So, it’s important to weigh the pros and cons before deciding whether or not to bring a copywriter on board. The decision really comes down to what works best for you. If you’ve decided to move forward and hire a copywriter, check out this article for a few tips on the hiring process.