If you’re feeling like you need a degree in computer science just to understand website creation, you’re not alone. The jargon can be overwhelming, but don’t worry – we’re here to help break it down for you. From web designers and copywriters to web developers and website managers, it can be challenging to decipher what each role entails and whether you need one, the other, all of them, or none of them. In this article, we’ll simplify the complexities of website creation and make it easy for you to decide whether you need a web designer, a web developer, or both. As always, we can’t tell you what exactly you should do because every practice is different, but our goal is to give you enough resources and information so that your decision is simple.
Today, we are going to focus on 4 questions and 4 questions only.
1. What is a Web Designer?
2. Do I need one?
3. What is a Web Developer?
4. Do I need one?
Pretty simple right? Let’s get right into it with question 1.
What is a Web Designer?
Let’s start with the basics. A web designer is responsible for the aesthetics and visual layout of a website. They focus on the user interface, ensuring that the website is easy to navigate and visually appealing. A web designer may also handle the branding of a website, selecting colors, fonts, and imagery that align with the business’s overall feel. In summary, a web designer’s primary focus is on the front-end or client side of the website, making sure that it looks great and is easy to use for visitors.
Do I need one?
Whether or not you need a web designer depends on your specific needs and goals for your website. If you are looking to create a simple website, such as a basic landing page, then you may be able to get by without a web designer. However, if you are looking to create a professional, polished website that accurately reflects your brand and services, then a web designer is likely necessary. Content Management Systems (CMS) like WordPress or Squarespace can always help you get started, but they can’t always get you to where you want to end up. For more information on which CMS is right for your business, check out this article.
What is a Web Developer?
Unlike a web designer, a web developer focuses on the website’s functionality and backend development. They are responsible for coding the website and ensuring that it runs smoothly. Overall, a web developer’s primary focus is on creating the code and programming that powers the website. They ensure that the website is fast, secure, and performs as expected, and they work closely with web designers to ensure that the website looks and functions as intended.
Do I Need One?
As a therapy-based business, your website may need to do more than just look pretty. If you want to send out a lead generator, communicate with clients, or offer a client portal, you may need the expertise of a web developer. While a web designer can create a visually appealing website with basic functionality, a web developer can build a custom solution to meet your specific needs. So, whether or not you need a web developer ultimately depends on the complexity of the functionality you require. Be sure to also think about the future. While you may not need a client portal now, you may want one later and a web developer can help you lay the right foundation for something like that. Again, getting a web developer is totally dependent upon your needs and goals.
Some Final Things to Think About
If you are satisfied with a simple website that lists off your services with a couple of pictures, that’s wonderful. If you’re looking for new ideas to really give your therapy site a lift, here are some ideas that you could consider implementing to your site. You won’t want to include all of these at once because it could get a little overwhelming for you and your visitors, but play around with a few of them and see how it goes!
For the front-end:
- Provide information about your services and team
- Offer a blog or resource center with helpful articles
- Show inspiring photos of happy people
- Allow clients to schedule appointments or consultations
- Provide online therapy or telehealth services
- Display reviews or testimonials from happy clients
For the back-end:
- Manage your client information and appointments
- Send automated appointment reminders or follow-up emails
- Generate leads through a contact form or email list sign-up
- Analyze website traffic and user behavior to improve marketing efforts
- Implement a client portal for access to exclusive content or resources
You’ve Got This!
Just to recap a bit, whether you need a web designer, web developer, or both ultimately depends on the goals of your website. But don’t let the technical jargon scare you away from creating a website that truly represents your practice. Embrace the possibilities, dream big, and don’t be afraid to try new things. Your website can be a powerful tool for generating leads, and providing value to your clients and ideal clients alike. So, don’t be afraid to take risks, try new things, and unlock the full potential of your therapy business website!